Enjoy the current installment of “weekend reading for financial planners” – this week’s edition kicks off with a new Schwab RIA Benchmarking study, that finds despite the hubbub of robo- and other competitive threats, the independent RIA community has continued to grow assets at 10%/year over the past 5 years, although the fastest-growing firms are increasingly combining referral-based marketing with other forms of marketing and business development beyond referrals alone. Also in the news this week is a Boston Consulting Group study finding that in the aggregate, gross revenues of the asset management industry declined in 2016 (for the first time since 2008), even though total industry assets were up by 7% to $69 trillion, as the shift to low-cost products continues to take its toll. And the SEC has approved the FINRA proposal to revamp its traditional “Series” licensing exams, and roll out a new Securities Industry Essentials (SIA) exam that prospective new brokers can take, even if they’re not yet sponsored with a broker-dealer.
From there, we have several articles on the theme of health insurance and Medicare, including a look at how uncertainty over health care policy in Washington is making it harder for advisors to craft effective recommendations for clients considering early retirement (who are uncertain whether they will still be able to access cost-effective health insurance without being limited for pre-existing conditions in the future), how the Social Security COLA is likely to be 2% this year but will be mostly consumed by the unwind of 2015’s “Hold Harmless” provisions on Medicare Part B premiums, and proactive planning strategies and talking points for (prospective or current) retirees who are approaching age 65 and need to make decisions about Medicare.
We also feature several articles specifically focused on financial advisor marketing, from advice on how to sharpen up your core marketing messages to prospective clients (without needing to spend money on a marketing expert), to a series of marketing tips from a wide-ranging interview of advisor marketing experts, and a look at the concept of a “marketing nest” and how it differs from a “marketing niche” as a way to accelerate near-term growth for the firm (though while the nest may be best in the short term, the niche is still best strategically in the long run).
We wrap up with three interesting articles, all looking at the ongoing evolution of the “soft skills” of financial planners, and what it takes to be successful: the first is a Journal of Financial Planning study, looking at how “behavioral finance” and financial therapy techniques can be incorporated into the 6-step financial planning process; the second is a discussion of “active listening” and how developing the skill (yes, it is a skill) can improve your communication (with clients, and even with your spouse!); and the last is a look at what it takes to gain more confidence as a financial advisor, recognizing that if you don’t truly believe in what you do and that you can help your clients, that lack of confidence means your clients probably won’t believe in your value, either, so building personal confidence is crucial for business success (whether that means finding support at home, joining a study group, gaining education or experience, or whatever else it takes!)!
Enjoy the “light” reading!
source https://www.kitces.com/blog/weekend-reading-for-financial-planners-july-15-16/?utm_source=rss&utm_medium=rss&utm_campaign=weekend-reading-for-financial-planners-july-15-16
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