Running a successful business requires continual reinvestment… which is why, every year, we survey our Nerd’s Eye View readership to find out what we could be doing to deliver more value to you, and/or to make the reader experience even better. And so, as 2018 kicks off, I wanted to share a little perspective on the current State Of The Blog, and some of our plans for the upcoming year.
Overall, this past 2017 was another big year of growth for Kitces.com. Our total site traffic was up nearly 25% over 2016 – which at our size, means the blog grew more last year than it did in the first 6 years cumulatively. Our new Financial Advisor Success podcast has quickly become the most highly reviewed podcast for financial advisors on iTunes, and finished its first year just shy of 1,000,000 advisor downloads. And our team expanded, with the promotion of Rachel Zeller to Operations Manager, and the hire of Derek Tharp (who just successfully defended his dissertation and is now Dr. Derek!).
These new hires gave us additional capacity to begin a process of major reinvestments into the Kitces.com platform itself, and the services that we provide to our readers. Which means we’re have a number of exciting announcements to make!
First and foremost, the Nerd’s Eye View blog is now providing CPE credits for CPAs, in addition to the CE credit we already provide for CFP certificants and IMCA members with the CIMA or CPWA designations in our Members Section! In fact, Kitces.com has joined the NASBA Registry of CPE Providers – a significant national recognition for the quality of our CE content and instructional design – in addition to becoming a CFP Board CE Quality Partner. To our knowledge, we’re one of less than half a dozen CE providers for financial advisors in the entire country to have been recognized by both organizations, as we continue to reinvest into the quality of the content we provide.
Second, we’re beginning the process of a major technology overhaul in our back-end systems used to run the blog itself. The primary purpose of these changes are to make it feasible for us to better customize the reader experience for you – from sharing more relevant article suggestions, to removing prompts to sign up for our updates when you’re already a subscriber (which is a surprisingly difficult technology challenge to implement!), and giving you more flexibility to select which email updates you receive (e.g., the ability to exclude certain content categories that may not be of interest to you). You’ll see these changes roll out incrementally throughout 2018. We also plan to leverage these new tools to conduct more survey research of financial advisors, on key practice management topics that aren’t being sufficiently studied elsewhere.
Third, the growth of the Nerd’s Eye View means we’re hiring again! A new Research Associate position is currently listed in our Career Opportunities section, and we’ll be hiring a “Director of Digital Engagement” to help us roll out our customized content enhancements later this year. So if you know anyone who might be interested, please send them our way!
In the meantime, we’ll also have more opportunities in 2018 for Guest Posts, and another year of the Financial Advisor Success podcast means 52 new podcast guest opportunities as well! If you’re interested, please reach out directly via our Contact page to let us know!
source https://www.kitces.com/blog/announcing-cpa-cpe-credits-nasba-registry-cfp-quality-partners-nerds-eye-view-2018-updates/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-cpa-cpe-credits-nasba-registry-cfp-quality-partners-nerds-eye-view-2018-updates
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