While Turnkey Asset Management Platform (TAMP) solutions were first launched in the 1980s, they have grown dramatically in the past decade… accentuating a rising trend of financial advisors outsourcing their investment management, which a recent Cerulli study found is now being done by the majority (54%) of CFP professionals. And as advisors increasingly focus on giving financial planning advice (and not just providing insurance or investment solutions), this trend seems likely to only continue further, as more and more CFP professionals adopt some combination of TAMPs and technology tools to minimize the time they spend implementing portfolio management for their clients. In other words, notwithstanding their recent growth, TAMPs and the world of outsourced investment management is about to get a whole lot bigger than it is even today!
In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we examine what a TAMP (turnkey asset management platform) is, why TAMPs and outsourced investment management are the future for most financial advisors, and how financial planners of the future will likely seek out and adopt TAMPs in a different manner than the popular solutions of the past!
For those who aren’t familiar, TAMPs originated nearly 30 years ago, with early leaders like PMC, AssetMark, Lockwood, Brinker Capital, and SEI. The idea of the TAMP was that they would handle the process of actually managing a portfolio – making it as “turnkey” as possible – from selecting the initial stocks or mutual funds (or these days, ETFs) to then monitoring the portfolio and making investment changes (as necessary) on an ongoing basis. As a result, the TAMP structure made the investment management process much easier for advisors, allowing advisors to have consistently managed portfolios, and refocus their efforts that would have gone towards managing investments towards better servicing clients (or finding new ones).
Outsourced investment management was first popular in the broker-dealer environment, structured around a commission trail arrangement, but in the RIA community, it’s more common to use a “sub-advisor” TAMP relationship, where the client actually contracts directly with the RIA using their investment management agreement – which may acknowledge the TAMP as a sub-advisor – and then the RIA in turn contracts with the TAMP as a sub-advisor to manage their client accounts (with a Limited Power Of Attorney [LPOA] Authorization to trade in the client’s account through the custodial platform). This shift towards sub-advisor TAMPs in recent years is a key distinction, as the client is first and foremost a client of the advisor, and it’s the advisor who actually decides whether to keep or fire the TAMP as their sub-advisor. Which also means that the RIA can actually claim the AUM they outsource to the TAMP as their own regulatory AUM, because the RIA is the one responsible for the primary “management” (even if that management is choosing a third-party asset manager).
Accordingly, in recent years, a new kind of TAMP adopter has emerged – the holistic financial planner. While in the past TAMPs were primarily the domain of asset-gatherers (who freed up their time to get more clients into the TAMP), for those who are paid heavily or primarily for their financial planning services (rather than being primarily an “investment advisor” for their clients) a TAMP can make a lot of sense as a means to stay involved in the investment process, but not have to be that hands-on with the portfolio (or feel compelled to hire a CFA to run the portfolios). As a result, we’ve seen the rise of some “simpler” TAMPs that focus on ETF or DFA-oriented mostly-passive portfolios, relying on their service and technology as a differentiator, rather than their investment results. Thus, while TAMPs have historically charged as much as 75 basis points or even a full 1% for their services, the next generation of more passively-oriented TAMPs are coming in at 50 basis points, 40 basis points, or some even at 30 basis points for larger RIAs (depending on both the size of the advisory firm, and also how much back office and other support the TAMP actually commits to provide).
Yet the addition of a new layer of TAMP costs raises another important question: who should pay for it? Or put another way, how should advisors set their fees around the TAMP? Ultimately, there’s not necessarily a “right” or “wrong” answer here, because the truth is that it depends on how the advisory firm was positioned with its clients in the first place. If the advisor’s value to clients was helping them to find a good investment solution, the advisor may be able to still justify his/her fee for selection, due diligence, and monitoring, and the client would pay the TAMP fee for what the TAMP does. But if the advisor’s value to clients was “managing their money”, and then the advisor outsources it, it’s a little more awkward, as arguably now that should be advisor’s cost, not the client’s, because the client is already paying the advisor to do it. At the same time, it’s important to remember that according to the latest benchmarking data on advisory fees, the typical advisor is charging 1% on a portfolio up to $1M in addition to the underlying costs that average 65 to 85 basis points (with higher costs for smaller portfolios). Which means advisors who charge 1% for the first $1 million dollars, and use a TAMP that charges less than 50 basis points and has low-cost ETFs inside, will have total costs that are still below the median all-in cost for advisors today!
The bottom line, though, is just to recognize that as financial advisors increasingly focus on financial planning, and investment management literally becomes less central (though not necessarily irrelevant) to our value proposition with clients, so too does investment management become less central to what we do in our businesses (and where we spend time). Which is leading to an ongoing rise in the use of TAMPs and outsourcing investment portfolios, as the majority of CFP professionals are now outsourcing portfolio management. And the better we get at delivering financial planning value, the more that trend will likely continue!
source https://www.kitces.com/blog/tamp-turnkey-asset-management-platform-sub-advisor-outsourced-third-party-manager/?utm_source=rss&utm_medium=rss&utm_campaign=tamp-turnkey-asset-management-platform-sub-advisor-outsourced-third-party-manager
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