Enjoy the current installment of “weekend reading for financial planners” – this week’s edition kicks off with the news that after several years of scrutiny, the SEC’s examination rate for RIAs has risen significantly, up from an average of once every 9-10 years as recently as 2016 to an average of “just” once every 5 years this year (thanks in large part to a reallocation of examiners from the broker-dealer unit into the SEC’s RIA unit instead). Also in the news this week is an investigation from the Massachusetts securities regulators into Wells Fargo Advisors, raising the question of whether the firm may be violating the DoL fiduciary rule by switching clients from commission-based accounts into fee-based accounts when it would have been better for them to just continue to pay occasional commissions in the original account. And new legislation has been (re-)introduced in Congress that aims to increase both the number of small businesses that offer an employer retirement plan (with a proposed up-to-$5,000 tax credit to roll out a plan), along with additional tax incentives for employers that create the plan with automatic enrollment provisions.
From there, we have several articles around the theme of marketing and engagement with clients, including a look at how systematically asking existing clients for their input on the agenda for each client review meeting can potentially increase referrals, how to more deeply engage clients by conducting a simple “Hidden Gems” poll with them, and how to reframe the traditional financial planning discovery questions around identifying client goals to more deeply understand what really motivates them and what they really want to work towards in their financial plan (that they may not have even realized about themselves yet).
We also have a few articles on practice management, including the importance of formally articulating the culture of your advisory firm, the issues to consider when it’s time to increase the equity stake of next generation advisors who thus far only have a small slice of the business, and the rise of “co-planning” as a means to more deeply connect with clients and provide greater value in a more advice-centric future for financial planners.
We wrap up with three interesting articles, all around the theme of trends in the world of financial planners themselves: the first is a good dive by industry commentator Bob Veres into the world of CPA financial planners, who under the AICPA have their own membership group (now 11,500 strong and up 12% in just the past 2 years alone), their own designation (the PFS), and their own views about the professional status of financial planners; the second is a challenge by CFP Board CEO Kevin Keller on whether CPAs, who admittedly have very in-depth knowledge and training on tax and accounting issues, really have the competency to deliver personal financial planning services without going through training like CFP certification; and the last explores whether the best path forward for the profession is to get away from the rising volume of “disclosures” to address various fiduciary conflicts of interest, and instead establish a simpler system that “grades” conflicts of interest, both to help consumers evaluate which conflict of interest disclosures really “matter” or not, and also to provide a means for advisory firms to want to eschew their conflicts of interest rather than just disclose them (in order to increase their advisor rating!).
Enjoy the “light” reading!
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