Enjoy the current installment of “weekend reading for financial planners” – this week’s edition kicks off with the news that the 5th Circuit Court of Appeals declined the motion by AARP (and several state attorney generals) to intervene in an effort to defend the DoL fiduciary rule… which means unless the Department of Justice suddenly (and at this point, unexpectedly) petitions the Supreme Court to hear the matter, it appears the DoL fiduciary rule will officially be vacated and gone and dead for good next week on May 7th (even as debate about the SEC’s advice rule is just starting to gain momentum).
Also in the news this week was the announcement of a blockbuster private equity deal that will merge together Financial Engines and mega-RIA Edelman Financial (bringing human financial advisors to the 401(k) channel in a manner that could make it more challenging for independent advisors to access 401(k) rollovers in the future), and an interesting study that finds the average financial advisor is significantly more stresses than most U.S. workers, mostly about compliance and regulation and the difficulty in growing an advisory firm in today’s environment… even as the majority of advisors still report they are overall very satisfied with their careers.
From there, we have several articles on marketing, including a look at how much less advisory firms spend on marketing compared to most industries (and where/how they should deploy the money if they do decide to start spending), a reverse-engineered analysis of how mega-RIA Fisher Investments spends its online marketing dollars for advertising and more traffic to its websites, and why the best way to connect with prospects is still about telling your own personal story and why it is that you chose to become a financial advisor in the first place.
We also have a few practice management articles, from a discussion of why it’s a good idea for every advisor to take a week to track their time (and better understand how they’re splitting their time between client service, growth, and administrative tasks) to understand what they might want to change to improve their personal productivity (and happiness), to an exploration of how to set the right “foundation” for providing a good experience to clients, and why it’s better to not just be an expert for your clients but their counselor (or trusted “consigliere” instead).
We wrap up with three interesting articles, all around the theme of using credit cards instead of cash and the rise of travel rewards cards: the first is a review of the biggest and most popular standalone travel rewards cards (including American Express, Chase, and Citi); the second looks at how travel rewards cards have remained remarkably durable and popular over the span of more than 30 years now, but how their benefits are shifting away from increasingly devalued points and towards various “perks” instead, and how the rise of both credit and debit cards, online purchases, and systems like Apple Pay are making it increasingly easy to go “cashless” altogether… at least, as long as you don’t need to tip your local service provider!
Enjoy the “light” reading, and Happy Star Wars Day!
source https://www.kitces.com/blog/weekend-reading-for-financial-planners-may-5-6/?utm_source=rss&utm_medium=rss&utm_campaign=weekend-reading-for-financial-planners-may-5-6
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